BUSINESS AND REFERRAL DEVELOPMENT MARKETING SOLUTIONS FOR THE HEALTHCARE INDUSTRY
What We Do
Marketing & Advertising
Medical marketing and physician advertising for a medical practice or a healthcare organization are often the standard solutions for growing medical practice volumes and revenue. Just like most things in healthcare, however, you need the right support in order to execute such a strategy correctly. This support can be having the right collateral created (business cards, logos, brochures, script pads, etc.) to having the best messaging and call to action to effectively represent your brand while addressing the issues your patients are concerned about. Some key questions to ask before creating your list of physician marketing ideas include:
What do I hope to achieve by marketing? |
In order to effectively answer these questions, MD Practice Consulting often utilizes three tools to assist in the process:
Comprehensive Market Analysis
There is much that most healthcare organizations and medical practices should know about their market to do effective planning. Areas that are covered in the comprehensive market analysis include a competitor analysis, a marketing segmentation analysis, and a marketing strategy. The competitor analysis includes competitor listings and service offerings breakdown. The marketing segmentation analysis includes medical organization listings and a patient demographic and zip code analysis. The marketing strategy includes a listing of potential marketing outlets and their strengths and weaknesses for your specific goal.
Organizational Operational Analysis
In order to determine capacity, the medical practice or healthcare organization itself must be examined. After our medical practice consultants determine what business segment is desired for growth, we look at all downstream operational effects that will occur - staffing requirements, space requirements, and equipment requirements. Our practice consultants at MD Practice Consulting prefer to not only look at the immediate capacity constraints but to have a management plan in place for what would need to happen for additional unplanned capacity.
Local Supplier Analysis
The final step in our market analysis, after we’ve determined need and capacity, is to compile an action plan of the services that will best fit your organization’s need and address the root problem. If these needs fall outside of the scope of what our medical practice marketing consultants can provide in your service area, we’ll go the extra mile to help you select another organization who can deliver those services that will best help your medical practice or healthcare organization.
Marketing Examples Include
Complete Marketing Campaign
Professional Image and Branding Redesign
Internal Email Marketing Setup and Execution
External Mailer and Billboard Design and Branding
Social Media Campaign through Facebook and YouTube
 Physician Representation |
Marketing & Advertising |
Training & Educational Seminars |
| Strategic Planning & Business Development |
Operations Management & Performance Improvement |
The partners at MD Practice Consulting are here for you. Whether it be discussing a marketing concern, an operational tracking issue, professional referral development strategies, or any other potential areas of opportunities for us to work together, we are ready to help take your healthcare organization to the next level. For a free medical practice assessment and consultation call us today at (877) 972-6372.
