Clinical Perspective

Pathology Marketing

As larger, regional or national pathology companies are stealing away patients and specimens from local pathologists it is important for local practices to educate and build relationships with local physicians.

Is your practice focused on gaining new business and keeping existing business?

Does your practice have a team in place dedicated to gaining new referrals?

How often is your practice out in the community making contacts and building relationships with other physicians?

The consultants at MD Practice Consulting can be your eyes and ears in the field by talking to physicians and listening to what they want. We can work to increase physician referrals from existing sources as well as create new referrals sources that did not previously exist. At MD Practice Consulting we can conduct market research to learn what physicians want to help devise a better strategic plan for your practice. Our firm will work with your practice to help you gain an overall picture of the market and strategically determine how to build your business and increase profits.

Keep in mind that everyday when your practice is not out making contacts and being proactive in getting new business there is another practice that is doing so and taking revenues away from you. The pathologist practices that are shrinking believe that they cannot afford to put money into sales and marketing; whereas the pathologists’ practices that are growing know that they cannot afford to not invest in marketing and services. Contact MD Practice Consulting at (877) 972-6372 today to learn about how we can set up a professional referral development plan that will make a significant impact on your practice.