Clinical Perspective

Interventional Radiology Marketing

Some interventional radiologists think that because their practice is associated with a hospital, they don’t have to pay much or any attention to marketing. However, we find that it is actually critical for hospital-based IR’s to build a strong individual identity.

Even more important, interventional radiologists much a well developed plan for referral marketing. Like many other sectors, there is a tremendous amount of value placed on strong relationships in the field of interventional radiology. As you probably know, referring physicians are most likely to refer patients to other doctors that they know, like, or trust. However, many IR’s don’t have the time to actively build those relationships and educate the referring physicians on their services and abilities. Our consultants understand how to position your interventional radiologist practice so that your can build the proper relationships with surgeons without being viewed as a direct competitor.

At MD Practice Consulting we can create and execute a plan that revolves strongly around referral marketing and building relationships that will have a significant impact on your practice. Give us a call today to set up an appointment to learn how we can build a professional referral development plan that can help your practice grow at (877) 972-6372.